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I goofed, price would have been $240. I use valu-cal vinyl and never use premium on banners. It lasts about 3 yrs. Never had a banner customer needed for more than several months except one and that was on a MDO. I priced it at $5 a sf. Got tired of pricing a 3 ft, 4 ft etc w/ different prices. My method is simple, sometimes a little low, sometimes high, depending on actual size. Why so low. Live in Tampa area of FL. Many people won't pay that for that type banner since some shops carry the poly banners and sell them for $40-$50. I don't like them so to be competitive, have my price for simple banner.
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Guess I need a new book. My 1994 book shows vinyl banner 32 in wide at $14.50 linear ft and 36 in wide @ $15.50 linear ft. That was for 10 oz. Add $.50 sf for 13 oz and it would give me $16/ linear ft x 16= $256. Pretty close. I know some of you like "premium" for everything. I feel it is overkill. I use premium for premium requirements like vehicles, windows, long life projects. I use valu-cal for all short term projects. Makes sense to me. Also with my short memory, it is easy for me to calculate. Logos, etc, are extra.
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