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» The Letterville BullBoard » Design/Cost Workshop » Trucking Company Logo - It's not working...

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Author Topic: Trucking Company Logo - It's not working...
Penny Baugh
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Member # 3275

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We designed this logo for our landlord's transportation company and installed it on the door of one of the trucks:

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They like it. But then what they had was all uppercase script in red, LOL!! We really hate it, though. It's totally not readable from any distance. We're suppose to do the rest of their trucks soon. I'm going to re-design the logo and re-do the truck.

Any suggestions? I'm thinking I should ditch this whole concept and start from scratch.

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Penny Baugh
Lee Edmund Spyro Design Group

Spyro Graphics
3458 Main Street, East
Fort Payne, AL 35968

(256)638-ARTS
penny@spyrographics.com

Posts: 159 | From: Northeast Corner of Alabama | Registered: Sep 2002  |  IP: Logged | Report this post to a Moderator
Suelynn Sedor
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Member # 442

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Hi Penny,

Are you sure "Micheal" is spelled correctly? The
only Michaels I know are spelled a before e.

I see what you mean about readability. There isn't enough negative space between those letters, so they appear to run into each other.

Suelynn

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"It is never too late to be what you might have been."
-George Eliot

Suelynn Sedor
Sedor Signs
Carnduff, SK Canada

Posts: 2863 | From: Carnduff, SK Canada | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Penny Baugh
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Member # 3275

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Here's an idea Jesi just came up with:

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Penny Baugh
Lee Edmund Spyro Design Group

Spyro Graphics
3458 Main Street, East
Fort Payne, AL 35968

(256)638-ARTS
penny@spyrographics.com

Posts: 159 | From: Northeast Corner of Alabama | Registered: Sep 2002  |  IP: Logged | Report this post to a Moderator
Brian Snyder
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Member # 41

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I like what you have just outline it with white. Then you ought to see it.

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Brian Snyder
Sign Effectz
Woodbridge, New Jersey

Posts: 723 | From: Woodbridge, NJ USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Lotti Prokott
Resident


Member # 2684

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If that ark, or whatever you wanna call it, would be darker it would move more into the background.
For the first version, just lighten the color for the main copy,(not the shadow),and put Transportation into a light colored panel.
Just a couple ideas...isn't it fun?

Lotti

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Lotti Prokott
Woodland Signs
Pelly, Saskatchewan
woodlandsigns@sasktel.net

Posts: 1966 | From: Pelly, Saskatchewan | Registered: Jan 2002  |  IP: Logged | Report this post to a Moderator
Bruce Bowers
Resident


Member # 892

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Penny Baugh...

I have taken the liberty of doing a quick layout to show you how I would approach this project.

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Have a great one!

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Bruce Bowers

DrCAS Custom Lettering and Design
Saint Cloud, Minnesota


"Things work out best for the people who make the best of the way things work out." - Art Linkletter

Posts: 6451 | From: Saint Cloud, Minnesota | Registered: Jun 1999  |  IP: Logged | Report this post to a Moderator
John Deaton
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Member # 925

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Nice layout Bruce!

--------------------
Maker of fine signs and
other creative stuff.
Located at 109 N. Cumberland ave.
Harlan, Ky. 40831
606-837-0242

Posts: 4172 | From: Ages-Brookside, Ky. Up the Holler... | Registered: Jul 1999  |  IP: Logged | Report this post to a Moderator
Mike Norcross
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Hello Penny
I am a member of this great community. And couldn't help noticing that you're having trouble with this transportation design. Ok first let me tell you, unless this company wants to advertise its name more than the transportation, the main heading should be the most important, and should be bigger if that color to be used is the same, with a white outline. also i agree that the design is nice but Brent Micheal would be much better smaller and in script , and be either outlined or a lighter color. Iif i can help any further let me know.
Mikes sign & grahics
afton, wyoming
norcross@wyoming.c [Eek!] om

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Mike Norcross
Mikes Signs and Graphics
Box 1232 172 adams street
Afton, Wyoming 83110

Posts: 82 | From: Afton, Wyoming | Registered: Dec 2002  |  IP: Logged | Report this post to a Moderator
   

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