posted
Here ya goes....Why is it that designing for yourself can be one of the most difficult things? I have been thru umpteen permutations and I have hated them all....
So I forgot it...and tried to look at what others were doing...signguys, as well as designers in other fields, and I think it really helped. This idea came full blown in a flash, like most of the designs do that I enjoy building most...
This is a new look geared to relate to both my corporate/business crowd as well as the non-commercial custom side o' things....
I made this in Signlab and Photoshop using a lot of custom effects I made myself including the carbon fiber fill on the MTD part.
This is just the front of the card...for "attitude", pertinent info/contact stuff will be on the back....This is the final design, so I'm kinda just looking for reactions...fer good or bad. Whaddaya think?
[ May 25, 2008, 06:51 PM: Message edited by: Barry Branscum ]
I like the angled bar background with the reflective qualities.
I don't care for the font you picked....and my first reaction is that the text has too many variations: squished on the top, scrunched in the middle, and really squished on the bottom....at least that's the visual I'm getting.
Plus, (and I usually defend red on black) I don't care for the red on black in this case with the font you chose. The thin horizontal strokes of the font seem to disappear into the black.
Don't like the heavy outlines....
The bottom text is almost obliterated with the fat white outline on the light gray wide/tightly kerned text... I think that a solid gray font...with no outline and perhaps a tad more spacing would be more effective. At actual card size....this is going to be hard to read.
Undecided about the flip-flop of color between the MTD and the Master's touch designs.
I like where you're going with the basic idea.... but in my opinion, the font choice kills it.
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
| IP: Logged |
posted
I like the "mtd" part. The reflection is a cool feature as is the carbon fiber effect. It is a cool feature, though.
I like the flip flop on the colors. I don't like the extra shadow in the letting. I would lose the glowing outline effect on the bottom copy and make it just gray.
Very corporate looking!
-------------------- Bruce Bowers
DrCAS Custom Lettering and Design Saint Cloud, Minnesota
"Things work out best for the people who make the best of the way things work out." - Art Linkletter Posts: 6451 | From: Saint Cloud, Minnesota | Registered: Jun 1999
| IP: Logged |
posted
My only comment would be to drop the red outline on the imagine text though keep the font and letterspace the line to the same width as masters touch etc leaving a clean light yet readable contrast to a good logo
Terry
-------------------- Terry Bull Sign & Custom Grays Essex England
quote:just looking for reactions...fer good or bad. Whaddaya think?
Makes me feel itchy. What type of client are you hoping to attract? Racers? Bikers? It works for that but not so much for someone wanting high-end signs. Bottom line has too many outlines, it's hard to even see the dots on the "i"s. The only part that I think is cool is the background. You asked. Love....Jill
Posts: 8834 | From: Butler, PA, USA | Registered: Jan 2001
| IP: Logged |
posted
Barry; that looks pretty darn cool!!! I love the effect of the carbon fiber. For a business card I don't see much of a problem for clarity. If it was a 4x8 sign being viewed from further away, then maybe the less is best rule should apply to some of it.
posted
WOW! Very slick- certainly attention grabbing!
-------------------- Catharine C. Kennedy CCK Graphics 1511 Route 28 Chatham Center, NY 12184 cck1620@taconic.net "Look at me, Look at me, Look at me now! I't's fun to have fun, But you have to know how!" Posts: 2173 | From: downtown Chatham Center, NY | Registered: Feb 2004
| IP: Logged |
The more I look at this, the more the initials "MTD" bother me. It makes me think of my snow blower. It is an MTD, too. Just a thought.
The design is still cool.
-------------------- Bruce Bowers
DrCAS Custom Lettering and Design Saint Cloud, Minnesota
"Things work out best for the people who make the best of the way things work out." - Art Linkletter Posts: 6451 | From: Saint Cloud, Minnesota | Registered: Jun 1999
| IP: Logged |
posted
"imagine the possibilities..." should be a bit plainer, maybe a real skinny Handel or Eurostyle...
-------------------- Frank Smith Frank Smith Signs Albany, NY www.franksmithsigns.com Posts: 807 | From: Albany, NY USA | Registered: Nov 1998
| IP: Logged |
posted
I like it Barry, It does have "attitude". The fuzzy tag line may not work on a small card, or perhaps it may not be as obvious when it isn't back lit. I think the diagonals, reflections, carbon fibre, font and colours all combine to project a unified image. geared to relate to both my corporate/business crowd as well as the non-commercial custom side o' things.... - works for me.
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 5496 | From: Penzance, Saskatchewan | Registered: May 2002
| IP: Logged |
posted
Well, this logo has certainly gotten some interesting responses. Lucky for me I can eat the proverbial fish and spit out the bones....in other words, thank you all for the constructive critiques.
I cave, the tag line is a bit fuzzy, and in hind sight, the whole thing looked darker posted here than it seemed in pshop...plus there was some color tweaking needed when I converted rgb to cmyk..(don't ya hate that?)
Anyway, here is the final (I think) front side of the card...)
Edited to say...it still looks somewhat darker here than the "real thing" but oh well...
-------------------- Frank Smith Frank Smith Signs Albany, NY www.franksmithsigns.com Posts: 807 | From: Albany, NY USA | Registered: Nov 1998
| IP: Logged |
-------------------- Joe Diaz Diaz Sign Art 628 W. Lincoln Ave. Pontiac, IL 61764 www.diazsignart.com Posts: 538 | From: Pontiac, IL | Registered: Aug 2005
| IP: Logged |
posted
Much better Barry - I'd still argue there's too much *squish, squash, skrunch* in the three different manipulations of the same text font......
Other than that - I really would have used a script for the tagline...too much of the same blocky font...plus the script would make that last line more of a *personal thought*
Much improved though.
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
| IP: Logged |
posted
Have you considered using Eurostyle Light Extended for the tag line?
Just think you are going to the well too many times with the other letterstyle.
I still think overall it is nice work.
-------------------- Bruce Bowers
DrCAS Custom Lettering and Design Saint Cloud, Minnesota
"Things work out best for the people who make the best of the way things work out." - Art Linkletter Posts: 6451 | From: Saint Cloud, Minnesota | Registered: Jun 1999
| IP: Logged |
posted
I certainly like the adjusted version better, I have never been a fan of red on black, I would love to see it in orange or perhaps gold. The carbon fibre effect looks great, I really like it.
-------------------- Anne McDonald 17 Karnak Crescent Russley Christchurch 8042 New Zealand
"I used to be indecisive, now I'm not so sure" Posts: 877 | From: Christchurch | Registered: Sep 2006
| IP: Logged |
![[Smile]](smile.gif)
![[Rolling On The Floor]](graemlins/rolf.gif)
Printer-friendly view of this topic