posted
Hiya 'Heads, I'm looking for input on this design...
There will 3 logos added to the bottom left and the html coding will be embedded when the design is done. The current file is done with Corel but will probably be cleaned up in photoshop. To se a larger file, click Here
Thanks in advance,
Checkers
-------------------- a.k.a. Brian Born www.CheckersCustom.com Harrisburg, Pa Work Smart, Play Hard Posts: 3775 | From: Harrisburg, Pa. U.S.A. | Registered: Nov 1998
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I really like the overall look/feel of your e-brochure. The colour scheme "pops" and the images of your work speak volumes.
A suggestion:
I would be inclined to suggest using the same bold, non-italicized style for your subheaders ("Store Fronts", "Dimensionals Signage", etc) as you used for the "Better by Design" header...but still in the same point-size that you've used. This would help "tie-in" or imply that each of these products/services is "better by design".
A question:
Do you really serve "the sign & large format printing business"...and is this who you are targetting with this e-brochure? (I might change this to read "Serving small business" or "Serving businesses like yours".)
Another question:
Do you have a marketing plan? (It's an innocent question so please don't be insulted by it if the answer is "yes"...or if the answer is "no"). My reason for asking is that I see plenty of people in this business doing many of "the little things" right...but without a clear strategic marketing plan, the little things never quite add up to deliver the desired results. A well thought out plan with clear objectives will be much more effective in helping you progress toward your goals...and will ensure greatest return on the time, effort, and money that you invest.
With very little fine-tuning, I have little doubt that this e-brochure will be effective in making an impression with prospective customers. It provides an excellent introduction to your company...but after they've read it, what are they likely to do with it? If you haven't already, I would suggest planning a series of communications to follow this piece.
Good luck!
[ December 20, 2003, 11:47 PM: Message edited by: Jon Aston ]
-------------------- Jon Aston MARKETING PARTNERS "Strategy, Marketing and Business Development" Tel 705-719-9209 Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000
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I would move the "Better by Design" to the top of the page and make it larger... if i got it, other then the pics, i would not know what it was for.
And, move the copy that is now at the top underneath it at the same size it is now, or lose it all together.
Most people want to know what you do, where you are, and how to get ahold of you. We (us here) all appreciate a great design and the time it took, customers want speed and info, at least that is my experience.
JMHO...Good Luck!
MC
[ December 21, 2003, 02:36 AM: Message edited by: Mike Clayton Graphics ]
-------------------- Mike Clayton M C Grafix Custom Lettering New Jersey (again) Posts: 508 | From: New Jersey | Registered: Apr 1999
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posted
Hi Checkers, Its a nice piece. My first comment is on the graphics: the red bullets (dots) are too bright. They jump out and become more important than the (white) words around them. I know they match the racing stripes down the left side, but that's my take on them.
I have some questions about the copy (the text). I read through the entire piece, and I'm not sure WHO you're trying to reach, and WHAT you're trying to sell them. Are you selling DESIGN or production, and are you selling it to small businesses or to sign shops?
The visual design of the piece is strong, but the diagonal images sort of make them seem less formal, which takes away from the importance of their design. Its sort of like throwing down a bunch of photos and saying "oh yeah, we did all these". Your headline is saying "DESIGN" is the most important thing, but your layout implies that production is the most important thing.
Us sign folk usually just look at the pictures. I've noticed that a lot of my customers - non-sign folk - aren't very visual. they actually read the things i give them and sometimes they don't even really pay attention to the pictures. Or, they'll read the words in the pictures ("oh, that's a cute name" rather than, "oh, i like that bright color"). So, getting the words right is just as important as getting the visual design right.
i hope that makes sense.
-------------------- :: Scooter Marriner :: :: Coyote Signs :: :: Oakland, CA :: :: still a beginner :: :: Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001
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posted
The registration is goona be hell with all black backgrounds
The printer is going to charge lots extra for the all black . IT either uses lots of black ink or u must use black paper. Either way , its goona cost lots extra.
-------------------- Leaper of Tall buildings.. If you find my posts divisive or otherwise snarky please ignore them. If you do not know how then PM me about it and I will demonstrate. Posts: 5274 | From: Im a nowhere man | Registered: Jul 2001
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posted
Thanks for the replies guys. They helped me out a lot. Here's the latest revision. There's still room for improvement on the wording, but, I'm finally happy with the layout. Here's my reasoning for doing this. In the past, we've fulfilled clients need for signage if they requested. Starting in January, I will start promoting commercial sign shop services to complement our core trade show and digital printing business. The campaign will be directed at our existing clients. This design will start the campaign as the email announcement. A printed 1 page brochure will be mailed about a week later. Finally, I'll follow up with a phone call a week after the mailing. I'll be targeting about 20 clients a week over the next few months. The promotion will be handled in house, by me. I'll be sending the emails, printing the brochures and making the follow up calls. Although I have the blessing of the company, they really don't want to pursue this type of business. The consensus amongst coworkers is there isn't much money in it because here's a whole lot of competition in the area. That' why I'm stressing the better by design. Most of the work will be outsourced to a few good vendors. Simple projects like banners and flat signs will be kept in house.
-------------------- a.k.a. Brian Born www.CheckersCustom.com Harrisburg, Pa Work Smart, Play Hard Posts: 3775 | From: Harrisburg, Pa. U.S.A. | Registered: Nov 1998
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