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I am new to the area (Letterville) and thought I would introduce myself.
I am excited to see so much wonderful work and helpful critiques.
I would like to show a sample of a channel letter job I designed and my company recently completed. It was taken from an existing logo that I modified. The original logo was red & orange and I thought that this would spruce things up a bit. Let me know what you think.
-------------------- Rick A. Stemmler Creative Sign Resources P.O. Box 10743 Ft. Wayne, IN 46853 rstemmler@creativesignresources.com Posts: 11 | From: Ft. Wayne, IN | Registered: Sep 2002
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WHOA! VERY IMPACTFUL!! I bet your customer was "pleased as punch"...and I'll bet they get asked "who did your sign?" from time to time...you might want to leave them with a small stack of business cards, if they will agree to hand them out.
How about a step-by-step?
Oh, and Welcome to Letterville!
-------------------- Jon Aston MARKETING PARTNERS "Strategy, Marketing and Business Development" Tel 705-719-9209 Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000
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I do all the designs for my company and I do wholesale design for other sign companies that we sub-contract with.
For this job, the client is from Chicago and opening a Restaurant in an upscale shopping center in Fort Wayne. We never met the client. All interaction was by telephone and email. He emailed me a scan of his business card. It had red & orange copy that may have been ok for print, but would have spelled certain doom for a channel letter job mounted to an ochre fascia.
The salesperson had a telephone conversation with the client and explained what we thought would be in his best interest. Then we emailed the artwork. WOW!!! he was impressed. We created an entire sign package for him including 2 sets of channel letters and 2 awnings. We presented top-shelf design and asked for top-shelf pricing. He asked for a faxed contract to sign without negotiating on the price.
The building had yet to begin construction when the sign designs were underway. For the conceptual rendering of the drawing I had to scan the building blue prints and alter them in photoshop, I did the layout in corel draw, and sent the design as a .pdf file.
-------------------- Rick A. Stemmler Creative Sign Resources P.O. Box 10743 Ft. Wayne, IN 46853 rstemmler@creativesignresources.com Posts: 11 | From: Ft. Wayne, IN | Registered: Sep 2002
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I design on the Windows platform using CorelDraw 10, Photoshop 6, Illustrator 10, Freehand 10, Fireworks 4, and Flexi-Sign Pro 6.6
-------------------- Rick A. Stemmler Creative Sign Resources P.O. Box 10743 Ft. Wayne, IN 46853 rstemmler@creativesignresources.com Posts: 11 | From: Ft. Wayne, IN | Registered: Sep 2002
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