They look like they got it down to somewhat of a science, "cookie-cutter" logos using templates that fit appropiate circumstances. They offer a 3hr./3 concepts package for $180 all finished in 48hrs. e-mailed to customer with the availability of supplying a disk as well, wow! Someone here has really done their homework here and appear to make the whole process simple. I wonder how competetive this "online" Logo work is?
-------------------- Rich Stebbing RichSigns Rohnert Park CA 707-795-5588
Posts: 755 | From: Rohnert Park, CA | Registered: Nov 1998
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posted
Boy, talk about taking "design" to it's lowest possible denominator...
Now I can have a so called "logo" that is just-a-little-bit different from somebody elses for only $75 ($175 in color). What if one of their other clients lives in my town or the next town over? Wouldn't that be kind of confusing if my truck looks just like my competitors? This is exactly the kind of scenario that makes logo design so hard - making sure that NEVER happens. But these folks are doing it on purpose and calling it a good thing. The scary part is people are going "hey, $75? Let me have one!". Man, stop the world, I wanna get off.
posted
Oh crap! I just realized . . . there is probably an entreprenurial vinyl shop making a reciprocal deal with them right now to offer the same designs in prespaced vinyl for truck doors for oh, say, an extra $20. Isn't that just DANDY!
SONGPAINTER Original Sign Music by Sign People NOW AVAILABLE on CD and the proceeds go to Letterville's favorite charity! Click Here for Sound Clips! Posts: 1974 | From: Orleans, MA, Cape Cod, USA | Registered: Nov 1998
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posted
I say the guy realized that selling a truly custom product to the online market is pretty tough so he had to develop a procedure with a set of customizable options.
The general public (ie: 99.99999% of those with online access) have no imagination or concept of design at all, and despite what they *could* have in a truly custom logo, it's not what they want.
People want to page through a list of items and click on their favorite choices, possibly presented with a list of customizable options for their choice.
Then when they have what THEY want, they just punch in a credit card number and bam.. two days later they have a logo.
The online market is totally different than a local market.
1.) Online sales are often dependant upon impulse buys so an easy way of doing things helps sales
2.) You are less likely to get the ol' "Well my neighbor's best friend's cousin's sister in-law can do it cheaper." from an online prospect as they have already seen your other work on your site where you should have some generic pricing schedules posted anyways.
If someone takes the time to contact you via email or a phone call as a result of their visit to your site, they're pretty serious about getting something done, otherwise they wouldn't have taken the time to contact you.
That site owner is not destroying the industry, he's giving his customers what they want.. ie: speed and no hassles of having to go back and forth 15 times via email to decide on design.
I think it's time to quit worrying what the other guy is doing and just focus on your own business and how you can improve it.
-------------------- "If I share all my wisdom I won't have any left for myself."
Mike Pipes stickerpimp.com Lake Havasu, AZ mike@stickerpimp.com
Posts: 8746 | From: Lake Havasu, AZ USA | Registered: Jun 2000
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Rich, I think what we have here is a woman who learned how to use the internet to her advantage, she dealing with numbers, actually I give her credit for her concept, say she does it herself and just to start small just works 6 hours a day, she made $360 bucks a day, that's $1800 a "5" day week, $7200 a month. Now how many of us here make that kind of money?? And not really any heavy material cost. say she wants to work a 9 hour day, now she made $540. for that day, and to think she didn't even have to climb a ladder or scaffold, or operate a boom lift to make that money. Now lets take it a little further, say she "really wants" to make some bucks, now this lady could get some kids out of high school or college, pay them so much on commission, multiply the numbers. I wonder if she would be interested in having her rake "gold leafed?"
[ October 30, 2001: Message edited by: FranCisco Vargas ]
-------------------- aka:Cisco the "Traveling Millennium Sign Artist" http://www.franciscovargas.com Fresno, CA 93703 559 252-0935 "to live life, is to love life, a sign of no life, is a sign of no love"...Cisco 12'98 Posts: 3576 | From: Fresno, Ca, the great USA | Registered: Dec 1998
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I'll give her some credit. Seems like a decent marketing effort to me. Her designs aren't ALL that bad, load quick ... cookie cutter?.. yeah ... I have to trace/vectorize this kind of crap all the time. If she can grab that impulse buyer with the 75 dollar "hook" she can then "try to reel them in" for the custom work ... which she only sells in 3 hour increments (60 hr is a bad shop rate?) I doubt she's getting rich off the site, hosted on a free server? At least she's trying. We all know that anybody can go to a local printer and get a free logo (picked out of the book) when purchasing business cards ... I'll probably have to re-make that one too.
-------------------- Compulsive, Neurotic, Anti-social and Paranoid ... but basically Happy Posts: 2677 | From: Rochester, NY, USA | Registered: Nov 1998
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She will successfully burn herself out in a short lived career. If it is a one person operation. It says that once a design is bought it is retired. so that same design can not be used again.
That is what we do as well, so what's the big deal?
the big deal is she is offering her services for peanuts. It won't take long to burn out at those prices.
I love the " I'll make it up in quantity" attitude.
That goes hand in hand with the give the customer what they want attitude. If you want to be an order taker than be one, but if you want to be a designer and a salesman then give the customer what they need.
But you first must have the wisdom to know the difference.
-------------------- Bob Rochon Creative Signworks Millbury, MA 508-865-7330
"Life is Like an Echo, what you put out, comes back to you."
Posts: 5149 | From: Millbury, Mass. U.S. | Registered: Nov 1998
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don't knock my new cyber venture here si ! i haven't been in the "Sack O Logo" business but a couple of hours and have already sold 3 sacks of logos! Two 5 pound and One 50 pound sack!
tomorrow i may run a special Two sacks for the price of One!
posted
Excelent idea Mark but seems like too much work trying to sell ... just set a box out in front of your shop and get the impulse shopper on the street.
-------------------- Compulsive, Neurotic, Anti-social and Paranoid ... but basically Happy Posts: 2677 | From: Rochester, NY, USA | Registered: Nov 1998
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I did about 5g worth of business from the site, but the market got too saturated with these $75 logo sites.
As far as the money is concerned - arent we all worth more than $360 a day? Granted its not a bad living, but thats only $60 an hour (in the example someone mentioned for 6 hours)
Talent costs money. If you can find it for $60 an hour, God Bless you.
My education, experience and quality of work goes for more. I'd rather work 6 hours for $100 an hourm than 10 hours for the same.
I respect what she's doing, and the living shes making off it - good for her. Its just not my cup of tea to turn into a logo factory.
posted
Dan, that's a killer logo site as I've told you before when I first saw it. Sorry to hear it isn't pulling that much for you. I didn't know there was such a big movement in the under-$100 logo market. Goes to show where I've been focusing my attention.
This topic buggs me. A lot.
I could see offering some standard layouts on a sign website for trucks, site signs, banners, etc. I've coneeded to that. Formula type layouts are fine for lots of stuff. BUT NOT LOGOS!!!! It's the exact opposite if what a unique business identity is supposed to be. It's an ANTI-Logo! (Maybe the initial design was a logo, they're not bad designs, but there's no way retyping the name is going to make it a whole new logo when it's still the same font, colors and layout as it's forefather design.) If I ever dust off some old logo design and plug in somebody's new name and recycle it I think lightning would strike me dead. It's blasphemy. Or else I'm just not made for this world anymore.
posted
Mark....."Sack o Logos??????" We all know what this is a sack of !!!!!! HE HE He HE..Good post, and good humor, we all can use a little "Flu Shot" of this type of humor, giving todays state of the world...... Shep'
-------------------- Arvil Shep' Shepherd Art by Shep' -------- " Those who dance are thought to be mad by those who cannot hear the music " Posts: 1281 | From: Mt Airy NC | Registered: Mar 2001
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Ever wonder why the market is saturated at one price level? Look at how many companies are trying to use their name only as their logo. What is being taught in design and business schools as far as identity and branding?
posted
Buy a roll of sign gold and you can get a Cd with 200 vehicle designs that you can work with, add company names etc. Is this any different? Just another person(artist) trying to make a buck. Is it right, is it wrong? Who knows. Just another business somehow connected to ours.
-------------------- Rob Larkham Rob Larkham Signs & Lettering 21 Middlefield Road Chester, MA. 01011
413-354-0287 Posts: 517 | From: Chester, MA | Registered: May 2001
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posted
What's REALLY SCARY is that someone will see that site, and come up with a competing one where you can get a logo for ONLY $60.00, and so on...and so on...and so on. Before you know it, that kind of "logo" will be available for under $50.00. Saddest part is that the buyers will think that they've gotten a REAL BARGAIN, and that ANYONE who charges an appropriate fee for developing a CUSTOM logo, is nothing but a rip-off artist.
-------------------- Ken Henry Henry & Henry Signs London, Ontario Canada (519) 439-1881 e-mail: kjmlhenry@rogers.com
Why do I get all those on-line offers to sell me Viagara, when the only thing hardening is my arteries ? Posts: 2689 | From: London,Ontario, Canada | Registered: Feb 1999
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I feel, "more power to her". She is getting the kind of customers that I don't want 'cuz they are the same people who want bargain basement, "how cheap can I get this", cookie-cutter signage and art. They are the same people who just want "a deal" and then they say that they'll tell all their friends to go see you to get work done if you cut them a deal...yeah right! These are not loyal customers. They will go with whoever is the least expensive for their other work, signage,etc.
I value my talent and my customers do the same. The customers that I want and those that I already have, are the loyal customers who want quality and something that is unique. OK, I'm jumping off the soapbox. Thanks y'all!
-------------------- John Cordova Gitano Design Studio Albuquerque, NM
Posts: 268 | From: Albuquerque, New Mexico, USA | Registered: Nov 1998
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Bwhahaha ... Mark I did just that ... you were right, good laugh. Seems the 75$ logo lady might be charging way too much http://www.logodesign.ca/25logo.htm bwahahaha
-------------------- Compulsive, Neurotic, Anti-social and Paranoid ... but basically Happy Posts: 2677 | From: Rochester, NY, USA | Registered: Nov 1998
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