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» The Letterville BullBoard » Old Archives » Before and after comparisons of a corporate logo...opinions>?

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Author Topic: Before and after comparisons of a corporate logo...opinions>?
Barry Branscum
Visitor
Member # 445

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Here are a couple of logos. I did not design the first one, but i did "tweak" it a little a few years back.

The "after" image is all my design. I think it streamlines the logo quite nicely.

They are an asphalt road construction company.

What do you all think? they have not given final approval yet, but i am certain they will....

Barry

--------------------
Barry Branscum

Master's Touch
DESIGNS
www.masterstouchsigns.com

no, my signshop website is not finished....still.

218 Hwy 65 B
Clinton, AR
501.745.6246


Posts: 2500 | From: Clinton, AR USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Linda Silver Eagle
Visitor
Member # 274

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Hay Taz!

I really like the way you arranged the copy on the after...easier to pick up fast and a moderner feel to boot! (I like the diamond too! hehehe)

I would play with the "T's" and the amphersand a bit though.

My first brain fart was make both the t's look like "road" and tie em together with the apmphersand as a clover leaf road thingie, but leave a white "cut" area between the letters and apnphersand, and outline them with a red pinline (with a white inline area the same thickness as the "cuts")

(If yer not confused at this point...i can continue?)

Make sure to build the outline in such a mannner that you pay attention to how the letters "meet" so you can enhance their seperateness from each other, despite the fact they build a whole, that is uniform.

um...if you have a hard time seeing this, maybe I can draw this up for you and email it. I don't have a way to put it on here till I get my domain name nailed down and a website to ftp to. (still shopping for a stable gig that can whoosh (download fast) for dial up folks) But email can help here.

You've got a fun one, lets see some ideas from everybody!

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Linda Welborn
Aigle D'Argent

678-292-3102

http://www.precious101.com


Posts: 2501 | From: GA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Brad Farha
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Member # 931

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I especially like the way you deleted the name of the town.



--------------------
Brad Farha, owner
Farha Signs
Beckley, WV
304-252-3778


Posts: 981 | From: Beckley, WV | Registered: Jul 1999  |  IP: Logged | Report this post to a Moderator
Linda Silver Eagle
Visitor
Member # 274

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Brad,

hehehe!

--------------------
Linda Welborn
Aigle D'Argent

678-292-3102

http://www.precious101.com


Posts: 2501 | From: GA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Bill Preston
Deceased


Member # 1314

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Hi, Tas,

Here I go again, into an area I don't belong.

Try dropping the white square off the ampersand-- it competes for attention. The only other thing I would suggest is separate the letters more in "materials". The "als" especially run together making the whole word tough to make out.

I told you I don't belong here.

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Bill Preston
Fly Creek, N.Y. USA


Posts: 943 | From: Fly Creek, N.Y. USA | Registered: Jan 2000  |  IP: Logged | Report this post to a Moderator
VICTORGEORGIOU
Visitor
Member # 474

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Agree with suggestion to drop the box on the ampersand. Throw a white outline on it instead.

The overlapping letters look stylish to me, and I would not kern them out unless the client takes issue with the layout.

Overall - very nice! Vic G

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Victor Georgiou
Danville, CA , USA


Posts: 1746 | From: Danville, CA , USA | Registered: Dec 1998  |  IP: Logged | Report this post to a Moderator
Sonny Franks
Resident


Member # 588

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You might want to angle the top right of the black "T" to match the angle on the red one. I would also put some space between the "a" and "l".
Other than that, you got a winner.

Posts: 4117 | From: Lilburn, GA USA | Registered: Feb 1999  |  IP: Logged | Report this post to a Moderator
Ryan Ursta
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Member # 1738

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What about making the yellow lines on the horizontal axis of the T also leaving a gap at the intersection just like at a real intersection?
Just a thought. Cool design!

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Ryan Ursta
Ursta Graphics
116 B North Mercer Avenue
Sharpsville Pa. 16150
Call: 724•962•2206
"We make YOU look good"

Known as "Ugraph" on mirc

Posts: 558 | From: Sharpsville Pa. USA | Registered: Sep 2000  |  IP: Logged | Report this post to a Moderator
bill riedel
Resident


Member # 607

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Works for me, 100% improvement over the old one. The old one is confusing. Nice job.

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Bill Riedel
Riedel Sign Co., Inc.
15 Warren Street
Little Ferry, N.J. 07643
billsr@riedelsignco.com

Posts: 2953 | From: Little Ferry, New Jersey, USA | Registered: Feb 1999  |  IP: Logged | Report this post to a Moderator
   

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