posted
I had a customer in here the other day, who was gettin' ready to get rid of a partner and reconfigure his image. Anyway he asked me,"How do other small businesses gauge what to spend on signage?" I went on to tell him that it really depended on location, space available, color & detail content, and size.
Well, he pointed out that "doesn't your rent payment kinda reflect 'that'?"
And it hit me that he might be onto somethin'... If I had a shop where the rent was $600 a month(I wish!!!!), a $600 sign would probably be about right given the space and location (in this area, anyway). Now if I wanted to create a more upscale image, I'd spend more.
Do you all think that could be a good "gauge" to suggest? Would it work in all areas, instead of just here...
From lookin' at past records, it kinda works out. Larger businesses with a rent of more than $1000 a month, usually spent just that or more, and it's was the same with smaller ones (I've got a hair salon that pays $200 or $300, and she paid $350 to have her windows done, said she wanted "a very professional image" and it has worked...
Had another, though, "since I'm already established" paid a local quick shop $200 for a 3'x 8' to go over his $700 a month shop.
Until next time, remember what the wise old vinyl dudes say, "An X-Acto over the ear usually means a blade in the leg..."
posted
In our neck-o'-th'-woods it begins with the lineal footage of store front of a business. That determines allowable sq' of signage he can have. From there it goes into oblivion concerning what he can afford. I've actually never heard of sign $ related to monthly rental. A tiny shop in Manhattan may cost $4,000 a month and not have room for more than a 3'x4' sign. BUT.......if you can get $4,ooo for that 3x4.......DO IT! :^)
------------------ St.Marie Graphics & Makin' Tracks Sound Studio Kalispell, Montana Mkntraks@digisys.net Carving America into a better shape! PEACE, through superior chisel-power!
posted
Well, I can dig what you are sayin', different areas are gonna be different...this type a rule might only work in rural areas (not the big city, but maybe figure it as a percentage of the rent)...
I'm just lookin' to give customers an idea of how to make more of an educated decision. If I was in that shop in Manhattan, for $4000, I would assume it is a pretty nice shop (don't know, but I'll make a guess), and if it's in a good section with a lot of traffic, 25% of my rent could go into my 3'x 4' sign effectively. I know everywhere will be different, but it could still just be used as a "gauge".
posted
If it appears to be the "general" barometer in your area you're lucky. Around here "thar's no tellin'" what theyre gonna go for. I've had deep pocket clients argue about a $2,000 sign, and a mom/pop outfit buy a $6,000 carved sign. Go figger........... :^)
------------------ St.Marie Graphics & Makin' Tracks Sound Studio Kalispell, Montana Mkntraks@digisys.net Carving America into a better shape! PEACE, through superior chisel-power!
posted
Yes......it does, Dave, and I have a list here for you to begin on first thing Monday. :^)
------------------ St.Marie Graphics & Makin' Tracks Sound Studio Kalispell, Montana Mkntraks@digisys.net Carving America into a better shape! PEACE, through superior chisel-power!
posted
Hiya Dwayne, I understand on what you're trying to do but I wouldn't approach it this way. There are too many variables involved to even begin to put a round number on it. Each business is unique in what they do & where they're located. This requires a unique approach in how they advertise & promote themselves. A doctor's office & a night club wouldn't want their signs cut from the same mold. One way to add value to the client's signs is to study their location. A good location with a lot of traffic may want to promote themselves a little more with their on site signage and less with other forms of media. A poor location should be just the opposite. Sign Business magazine just did an article about the value of signs as compared to other forms of media. I found it to be quite interesting. I belive it was April's issue. Havin' fun, Checkers
------------------ a.k.a. Brian Born Classic Signs South Plainfield, NJ members.home.net/sign-it/ This isn't Burger King, you can't have it your way.
[This message has been edited by Checkers (edited April 30, 2000).]
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