A long standing local company, owned by two partners have always had an instantly recognizable logo, in the area, that represented the first initial of each person's last name "G" & "K". This is the long standing logo. At least 50 or 60 years old.
Recently, an individual who's last name initial was "E" bought out the man who's initial was "K". Some bright person made a subtle change to the original logo, so that it still remained recognisable but reflected the new partner's involvement.
I had no involvement in this, just found it to be a simple solution to maintaining brand recognition.
I drove past the new signs 2 or 3 times before I noticed the subtle change, probably because the colours remained the same and I didn't immediately notice the addition of the central stroke that changed a "K" into an "E".
[ July 24, 2019, 11:59 PM: Message edited by: Dave Grundy ]
-------------------- Dave Grundy retired in Chelem,Yucatan,Mexico/Hensall,Ontario,Canada 1-519-262-3651 Canada 011-52-1-999-102-2923 Mexico cell 1-226-785-8957 Canada/Mexico home
Maybe the curved part of the E overlapping the center stroke? I havent got the graphics app to try out any of this stuff I'm suggesting. It went the way of my worn-out computer, and this new one lacks a good graphics program.
-------------------- dennis kiernan independent artist san francisco, calif, usa Posts: 913 | From: san francisco, ca usa | Registered: Feb 2010
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I can understand why this logo is so instantly recognizable...it is beyond ugly...so ugly that it stands out...and maybe that makes it successful...I don't know...but not for me...if that conglomeration of shapes are meant to be letters shouldn't they be more recognizable in the first place...I don't see a "G"..."K"...or an "E" that make any sense at all...just my opinion.