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» The Letterville BullBoard » Letterhead/Pinstriper Talk » Routed Signs Pricing?

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Author Topic: Routed Signs Pricing?
Buddy Norris
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Member # 49

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I charge about $75 a square foot for sandblasted signs. Is that too much or is that not enough? I will start my CNC Routered signs in the spring. what should I charge then for those? I have no idea. I know it will depend on the type of wood too, but Is there a square footage price I can charge to make pricing easier? Or will I charge according to difficulty?

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Norris Sign Works
102 Doogle Lane
Shallotte, N.C.
28470

Posts: 117 | From: Shallotte, N.C. USA | Registered: Jan 1999  |  IP: Logged | Report this post to a Moderator
Raymond Chapman
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Buddy - there are a lot of factors.

One is design. A simple design may have $75 about the right price, whereas another design might require twice that.

A better question is "What is the sign worth?" To try to compare what a sign I would do (what it's worth) with one that Dan Sawatzky might do is not comparing apples to apples.

Our work starts at about $100 a square foot and goes up from there...but there are some that might be $300 a square foot depending on how it is made and what it's worth.

Materials will certainly have an effect on the price, but that should not be the only criteria. You're not selling letters by the pound, you're selling design and image.

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Chapman Sign Studio
Temple, Texas
chapmanstudio@sbcglobal.net

Posts: 6306 | From: Temple, Texas, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Ian Stewart-Koster
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Time + materials + overheads + whatever else you can possibly get.
You don't want to be cheap & you don't want your work to look cheap.
We have a minimum of $240 for this type of work, even if it is small like 2 ft x 6-8", but then the supply of good seasoned hardwood is not that simple. Some of our stock has been selected & sitting drying for 10-25 years awaiting the right job.

On hdu, it's a slightly different matter, but I personally don't want to be 'cheap'.

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"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull

Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002  |  IP: Logged | Report this post to a Moderator
Buddy Norris
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thanks guys. Its good to know that I'm not the only one who thinks his work is worth more than the customers think. always

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Norris Sign Works
102 Doogle Lane
Shallotte, N.C.
28470

Posts: 117 | From: Shallotte, N.C. USA | Registered: Jan 1999  |  IP: Logged | Report this post to a Moderator
   

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