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» The Letterville BullBoard » Letterhead/Pinstriper Talk » Less Letters means it is easier to design....

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Author Topic: Less Letters means it is easier to design....
Nikki Goral
Resident


Member # 7844

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Apparently, my brother in law now knows how the design process goes. He is involving himself in the process of a guy he works with contacting me for a logo design. Apparently, his reasoning is that since the name is only 4 letters long, it should take a lot less time and be easier to design than a name with like 8 letters.

My husband told me his commentary tonight...I laughed so hard that even now, 5 hours later I can't breathe without coughing.

After 18 years doing this, I have never heard THAT one....wow...

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Nikki Goral
Image Advantage Signs
4050 Champeau Road
New Franken, WI 54229
920-465-4500
"Finish every day and be done with it. Tomorrow is a new day."-Ralph Waldo Emerson

Posts: 928 | From: New Franken, WI (East Green Bay) | Registered: Jun 2007  |  IP: Logged | Report this post to a Moderator
Alicia B. Jennings
Resident


Member # 1272

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What, is design to be sold like fruit salad by the pound? Only four letters, what a goof. When I eat at restaurants, I don't ask the waitress to lower my bill because I don't eat that much. "Gee, I can only eat 1/2 a burger and fries, so can you charge me 1/2 of the regular price"

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Signs by Alicia Jennings (Mudflap Girl)
Tacoma, WA
Since 1987
Have Lipstick, will travel.

Posts: 3850 | From: Tacoma, WA. U.S.A. | Registered: Dec 1999  |  IP: Logged | Report this post to a Moderator
Billie DeBekker
Visitor
Member # 3848

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Just tell him since its only 4 letters you can make them bigger and it will use the same amount of material as an 8 letter name.
And Fonts for 4 letter names are fancier the 8 letter fonts.

[ November 10, 2009, 04:07 AM: Message edited by: William DeBekker ]

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Billie DeBekker
3rd Dimension Signs
Canon City Colorado 81212
719-276-9338
bill@3dsignco.com
www.3dsignco.com

"Another Fine Graduate of the Ray Charles School of Sign Painting."

Posts: 2530 | From: Canon City, Colorado | Registered: Apr 2003  |  IP: Logged | Report this post to a Moderator
bruce ward
Visitor
Member # 1289

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another misconception, hows about that?

However designing a logo with 4 letters can be more fun than say: ARNOLD D. SCHLEMMER, DMD, LLC, INC

dont get me started on that crap at the end of people name

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You ever notice how easily accessible people are when they are requiring your services but once they get invoice you can't reach them anymore

http://www.visual-images-signs.com/#!

VISUAL IMAGES
MONTGOMERY, AL


Posts: 2033 | From: Montgomery, AL, usa | Registered: Jan 2000  |  IP: Logged | Report this post to a Moderator
W. R. Pickett
Visitor
Member # 3842

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That's fine, tell 'em you charge only $250 per letter.

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WR Pickett
Richmond, Va.

Posts: 1955 | From: Richmond, Va. | Registered: Apr 2003  |  IP: Logged | Report this post to a Moderator
James Chrimes
Resident


Member # 5864

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I am working on a sign across the street for a pharmacy, with the name Z. The owner thought it would be cheaper to make signs if they only had one letter. lol ( serious )

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JIM CHRIMES
BACON GRAPHICS
56 SUMMIT ROAD
NEWPORT, NH 03773
bacongraphics.com

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Donald Miner
Visitor
Member # 6472

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Wellllllll, now let me see, the only time one or two letters might be cheaper, is when the customer wants solid GOLD! I once had a customer that wanted a quantity discount on his sign because of all the copy he wanted on it! Some people have a lot of nerve. Best to all! Don

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Donald Miner
ABCO Wholesale Neon
1168 Red Hill Creek
Dobson, NC

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Richard Mendrala
Visitor
Member # 10885

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What would be the cost differential between a serif I and a sans serif I?

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Richard Mendrala
AKA: Mendy
Agawam, Massachusetts

Posts: 20 | From: Agawam, Massachusetts | Registered: Mar 2009  |  IP: Logged | Report this post to a Moderator
Sam Staffan
Resident


Member # 4552

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Gee, I don't know Nikki,...Maybe he has a point there.


8 letters would take longer to design.
[I Don t Know] [Rolling On The Floor]

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Sam Staffan
Mackinaw Art & Sign
721 S. Nokomis St. Mackinaw City, MI
dstaffan@sbcglobal.net

Posts: 1698 | From: Mackinaw City, MI | Registered: Mar 2004  |  IP: Logged | Report this post to a Moderator
Jon Butterworth
Deceased


Member # 227

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I spent the first ten years after leaving school in an Advertising agency as a visualiser/copywriter/artist in a concept team. They put me thru several intensive courses and of cause gained a huge amount of experience in communication.

Huge money in those days, and I only finally walked away from the third Agency because of the "rat race" of dealing with Account Excutives and Clients. Burning me out and I wanted to travel.

The experience stood me well in later life when I became a self-taught signwriter .... but never made me spell better!

Few lessons I learnt:

1: A concept/logo is worth the time and effort you put into it. Even if it is simple ...which is best.

2: The average person does not comprehend more than 5 words or illustrations at a glance. ie: Phone numbers on a billboard at 100kph are useless!

3. KISS (Keep it simple stupid)

4: IMPACT!

5: My designs and signs are WORTH WHAT I CHARGE! If you don't like the price, go somewhere else. You are wasting my time and yours!

[Razz]

[ November 10, 2009, 08:44 AM: Message edited by: Jon Butterworth ]

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Bushie^
aka Jon Butterworth

Executive Director
HARDLY NORMAL
SIGN COMPANY

http://www.icr.com.au/~jonsigns

Posts: 4014 | From: Toowoomba, Queensland, Australia | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Nikki Goral
Resident


Member # 7844

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I don't like middle men...especially ones related to me and I don't like people who have no business involving themselves in someone else's business. On both ends.

So I am communicating with the interested party only. If my BIL wants info, he can get it from them.

I'm not one to do things and brag about "Oh, I lettered that squad for so and so and did you know...." Gossip. That's what my BIL lives on and the recognition of doing something for or with someone.

This way, I can tell them to look at my website, come in and see some print examples and narrow their thought process so I don't spend forever and a day designing a $100 sign.

And get a deposit!!!

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Nikki Goral
Image Advantage Signs
4050 Champeau Road
New Franken, WI 54229
920-465-4500
"Finish every day and be done with it. Tomorrow is a new day."-Ralph Waldo Emerson

Posts: 928 | From: New Franken, WI (East Green Bay) | Registered: Jun 2007  |  IP: Logged | Report this post to a Moderator
Ian Stewart-Koster
Resident


Member # 3500

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Nikki,
have you ever seen that great little cartoon by Bob Parsons from Signcraft, about a customer who wants a sign, and a price is given.
Then they want to omit a couple of words, and request a lower price.
And again, and again.

The punchline is the signwriter quoting to the customer something like
"Well, for $350, I'll let you go away and do it all by yourself..."
"Great, you've got a deal - done!"

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"Stewey" on chat

"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull

Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002  |  IP: Logged | Report this post to a Moderator
   

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