posted
Many in the sign trade have a sharp distaste for Helvetica. Others love and swear by it (not at it). Love it or hate it, choice is your. One thing that is almost unarguable is its readability and use for many large corporations.
Not sure if this jump has been posted here yet or not; 40 Excellent Logos Created with Helvetica via webdesignerdepot. While I may not agree with the title (40 "Excellent"), they are recognizable and readable.
-------------------- Bob Gilliland InKnowVative Communications Harrisburg PA, USA
"The U.S. Constitution doesn't guarantee happiness, only the pursuit of it. You have to catch up with it yourself." Benjamin Franklin Posts: 642 | From: Harrisburg, PA, USA | Registered: Nov 1998
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posted
WOW that was an eye opener. it appears when other elements are added to a logo you tend to be distracted from what font it really is....i suppose a good question would be WHO has just helvetica without added embelishments or logos?
i like myriad by the way, just a little twang to it i dont care for arial
-------------------- You ever notice how easily accessible people are when they are requiring your services but once they get invoice you can't reach them anymore
posted
Yea, they look good. Helvetica, what are ya going to do? I guess it's better than a lot of other stuff out there. Stuff you cannot read. I do agree with some of the others that some of the logos were not true helvetica.
-------------------- Signs by Alicia Jennings (Mudflap Girl) Tacoma, WA Since 1987 Have Lipstick, will travel. Posts: 3812 | From: Tacoma, WA. U.S.A. | Registered: Dec 1999
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posted
I know a month or so ago someone mentioned the PBS show on Helvetica. It was great and the sheer volume of logos and other graphics using this font was amazing. I did tape the show but you might be able to find a copy in your local library also.
-------------------- Bill Modzel Mod-Zel screen Printing Traverse city, MI modzel@sbcglobal.net Posts: 1356 | From: Traverse City, MI | Registered: Nov 1998
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posted
I've been trying to improve my design skills, and that takes practice. So I just set myself the job of trying to use Helvetica to come up with a "type only" solution for
Bob's Shrimp Shack
I spent 45 minutes, and it was fun. Try it yourself and see what you can do. Or, come up with your own imaginary customer and sweat your type skills a bit.
Helvetica is pretty cool/corporate, so it is tough to warm it up.
I think the bottom design painted in Dark Bronze, with "shrimp" filled in with Coral, could be real nice. It still needs some work, but its heading in the right direction.
-------------------- :: Scooter Marriner :: :: Coyote Signs :: :: Oakland, CA :: :: still a beginner :: :: Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001
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posted
I guess, i'd be hard pressed to charge client money for a "typestyle" logo like that. I mean..people are trying to save as much as they can these days and here I come saying, "yeah, and your sign is going to be an extra $250 for the logo" And it's just some type style logo like that, I don't know...I can't think of many customers I could look in the eye and charge $250 to sit down and type a few letters out.
-------------------- Bob Gilliland InKnowVative Communications Harrisburg PA, USA
"The U.S. Constitution doesn't guarantee happiness, only the pursuit of it. You have to catch up with it yourself." Benjamin Franklin Posts: 642 | From: Harrisburg, PA, USA | Registered: Nov 1998
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"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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posted
To me a logo has to be a bit more than what any moron can type out on a computer.
Panasonic, to me is not a logo. It is just type for a company that got huge and became associated as a logo. If you had a little "Mom & Pop" store with a one word name in Helvetica, no one would recognize it as a logo.
On Scooters list, the only ones I consider to be a logo are #4 and 6, the rest are just type to me.
I consider these logos because of the different styles and unusal centering of the words.
-------------------- David Thompson Pro-Line Graphics Martinsville, NJ
I'm not this dumb, it's just the paint fumes talkin' Posts: 396 | From: Martinsville, NJ | Registered: Oct 2001
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, with both post’s.
![[Wink]](wink.gif)
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