I realize any pricing discussion has infinite variables, but as a guide: I have a supplier who will direct print to rigid materials (nothing for us to do) and am curious as to what is a reasonable markup to add to my costs? Naturally I don't want to leave money on the table, but at the same time I want to be fair and competitive to my customer.
Any advice/help/comments appreciated...
-------------------- Graham Parsons Signs 'n Such Ltd Swift Current Saskatchewan Canada. www.signsnsuch.com
"Saskatchewan - hard to pronounce, easy to draw" Posts: 710 | From: Saskatchewan, Canada | Registered: Oct 1999
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For example, I farm out business cards and mark them up 500%. For wide-format digital prints, I generally mark them up 50-100% depending on the size of the project. I outsource my embroidery and mark it up 100%.
-------------------- John Arnott El Cajon CA 619 596-9989 signgraphics1@aol.com http://www.signgraphics1.com Posts: 1443 | From: El Cajon CA usa | Registered: Dec 1998
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posted
Hiya Graham, If you're working with a true wholesaler, a company that doesn't compete against you in the retail arena, you should be able to make a minimum 40% gross profit on the sale. So, if it costs you $100, you'll sell it for a minimum of $167. When it comes to any digital printing, I'll mark up the product according to the job though. If it's a small project, I'll mark up 100% (a 50% margin) minimum. So, if something goes wrong, I don't loose money redoing it. On much larger projects, I'll go as low as 30% profit, but it would be a job worth ~$5k or more in material cost alone and I would be buying a finished or nearly finished product. I always figure my design, labor and any additional costs seperately from the product.
Havin' fun,
Checkers
-------------------- a.k.a. Brian Born www.CheckersCustom.com Harrisburg, Pa Work Smart, Play Hard Posts: 3775 | From: Harrisburg, Pa. U.S.A. | Registered: Nov 1998
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posted
Graham, I always tried as best I could to price it as though I was doing the job myself with the equipment and materials available to me and use that as a guide.
-------------------- Rick Heller Ohio Technical College 1374 E. 51st Street Cleveland, OH 44103 IOAFS Posts: 210 | From: Cleveland, OH | Registered: Nov 2001
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