posted
A nice showcard/panel could be good, maybe on a nice simple showroom-type stand.
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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posted
of course we have our differences Bart but heres a little advice of what I do. I had the dealership put a showcard type thingie in the finance room where the deals are made and that way when the money passes hands they have the opportunity to add pinstriping. Other than that, I stripe half of the vehicles on the lot. People know what they want
-------------------- HotLines Joey Madden - pinstriping since 1952 'Perfection, its what I look for and what I live for'
posted
I've toyed with the idea of a showcard in the showroom. I've done some up but I've never been able to come up with one that conveyed what we do really well. It's hard to get the sign to look like anything more than a couple of lines with ends on a board. Maybe a nice digital print of a car with striping on it would work better. Of course this would require using the same car as what they sell.
Like Joey, the best sales tool I've found are cars striped on the lot. A progressive sales manager will have some models all dudeded up with fancy wheels, tires, grilles and striping sitting on the showroom. The striping will sell itself. HOWEVER, striping can be a very, very hard sell in some towns. The mindset of the slaes mangers in this town is extremely conservative and cautious. The big knock against painted striping is they can't remove it. They are sold on vinyl striping, which, if the customer doesn't like, they just peel off. I tried an approach with a Chevrolet dealer where I pointed out that thier Houston location striped everything on the lot. I was promptly cussed out and told how this wasn't Houston and he pointed out how cheap and difficult the Memphis customers were! We had a good account at a Cadillac dealer where we were striping a good bit of cars. We were using PPG Concept which they could remove with lacquer thinner and a little buffing ( I never liked this method, never suggested it, they had been doing it on dealer transfers and were OK with it ) In an effort to put out a better product, we switched to HOK. I DOESN'T COME OFF! They ended up buffing through a quarter panel.......................end of account. That wasn't entirely the fault of the paint, they also recently changed sales managers and this one favored tape If you can find a good sales manager, they can be great to work with.
-------------------- George Perkins Millington,TN. goatwell@bigriver.net
"I started out with nothing and still have most of it left"
Best advertisement is our work sitting on the lot.
I use ppg consept too. Managers who object to my product cant ever be convinced otherwise. Trying to apply that old adage that they are asking for more information when they raise an objection dosent work with these folks. Sounds like we are trying to tell them how to run their business to them.
There are some laser printed brochures sitting around advertising other stuff like wheel repair and fabric protectant. But like you guys say, really takes a good sales manager who believes in our product.
-------------------- Bart Robinson Bart Robinson Pinstriping Corpus Christi Texas Posts: 78 | From: Corpus Christi Texas | Registered: Jul 2006
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