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» The Letterville BullBoard » Letterhead/Pinstriper Talk » mark up on wholesale sign

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Author Topic: mark up on wholesale sign
thom miller
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Member # 1845

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I have a regular customer who has asked me for an electrical sign, which I do not do.
There is a wholesale sign co. not far from here which will do everything (fabrication, graphics, install). I am responsible for obtaining permits and suppling the artwork, very capable of both of those items. My time would be around 3 hours total.
What is a fair mark-up.

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Thom
CREATIVE SIGNWORKS
Lancaster,PA
creativesignworks1@juno.com

Posts: 79 | From: lancaster,PA usa | Registered: Dec 2000  |  IP: Logged | Report this post to a Moderator
John Arnott
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This is a high ticket item. I would markup 20 to 40 percent, plus your time.

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John Arnott
El Cajon CA
619 596-9989
signgraphics1@aol.com
http://www.signgraphics1.com

Posts: 1443 | From: El Cajon CA usa | Registered: Dec 1998  |  IP: Logged | Report this post to a Moderator
Checkers
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I'm with John, Thom, at least 25% though. I'm normally marking up my costs by 35% or 40% (÷ by .6 or .65) here in Harrisburg.
Assuming you charged seperately for your time, I would at least double the time you plan to spend on the project. 3 hours seems to be low to coordinate all the details - get permits, locate the final position of the sign, supervise the installation, etc., and keep everyone happy.

Havin' fun,

Checkers

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a.k.a. Brian Born
www.CheckersCustom.com
Harrisburg, Pa
Work Smart, Play Hard

Posts: 3775 | From: Harrisburg, Pa. U.S.A. | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Dave Draper
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The "old school" thinking was "buy for $1.00 sell for $2.00"

Unfortunately, that won't work on every customer these days.


40% is fair

......
but your competition will do it for -30% and THINK
they can stay in business! [Frown]

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Draper The Signmaker / Monumental Designs
http://www.monumentaldesigns.com

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Dusty Campbell
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If you do not do electrical signs then why are you doing one? I'm half-kidding.

What kind of sign specifically?

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Industrious

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Joe Endicott
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Yep...40% plus time. And keep track of that time, it's amazing how much time you spend on a sign you don't make.

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Joe Endicott
NEXCOM (Navy Exchange Service Command)
Signing Programs Specialist
Virginia Beach, VA
jeendicott@msn.com

"I want to be Stereotyped....I want to be Classified."

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Denis de Leon
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Thom,

A couple of clarifications for you:

To calculate a markup of 40% multipy your costs by 1.4.

To calculate a gross profit margin of 40% divide your costs by .60

They are different so don't confuse them by using markup when you really mean gross profit margin and vice-versa.

I'm not an electrical type of sign either and if I were doing this job I would be very, very careful of my margins on this job so that I could mitigate my risk.

It's tempting to take the job but one "big" mistake on an electrical job could wind up costing you in $$$.

Of course, as one of the others have said this all depends on what you mean by "electrical".

- denis

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Denis de Leon
Creative Signcrafters
125 Railroad Avenue, suite 4
Hightstown, NJ 08520

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thom miller
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Thanks for the help, this sign is a two sided 6' x 10' internally lit sign with 4 individual acrylic panels per side. 16' overall height. I would not consider the job if it were not for the wholesale sign shop being able to do everything.
I have general expeience with these types of jobs in that I worked for a sign company at one time which did make these types of signs.
So I'm not totally lost, I just wasn't sure if my markup should be the same on this type of job as it is for my "everyday" jobs.

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Thom
CREATIVE SIGNWORKS
Lancaster,PA
creativesignworks1@juno.com

Posts: 79 | From: lancaster,PA usa | Registered: Dec 2000  |  IP: Logged | Report this post to a Moderator
   

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