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This is for an organization that has the goal of preserving the heritage of the area, as well as shaping the future development. It's a rural community, but they didn't want a cowboy theme. They suggested the wagon wheel, so I thought the wheel could represent the past, and the grain could represent the future. I just emailed this to the client, so it's the first they've seen of it:
My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 2253 | From: Midway, UT | Registered: Mar 2005
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Russ! Awesome! Love the graphic! Outstanding!
-------------------- Bruce Bowers St. Cloud, Minnesota
"Things work out best for the people who make the best of the way things work out." - Art Linkletter Posts: 5517 | From: St. Cloud, Minnesota | Registered: Jun 1999
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Only one thing bugs me Russ, I think the rim on the wagon wheel should be beefier, the again that would explain why it is broken. I'm just going by all the old wagon wheels here, maybe Saskatchewan roads were just as bad back then so we needed heavier duty wheels. Other than that it's great.
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 3615 | From: Holdfast, Saskatchewan | Registered: May 2002
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My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 2253 | From: Midway, UT | Registered: Mar 2005
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I hadn't been satisfied with my font choice, so it didn't bother me when the customer asked me to try a more "modern" font. I was already experimenting with Arthur's "Essendine" and felt it would fit the bill better. The customer liked it a lot.
The customer liked the image as well, but they wondered if it wasn't concentrating too much on the past, and not enough on the present. I like the simplicity of the original, but I had an idea for how I could incorporate another element and still be satisfied with the result. The customer loved it. I'm still undecided.
I tried to talk them out of the wording in the tag line, but they wouldn't budge on that.
My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 2253 | From: Midway, UT | Registered: Mar 2005
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I loved the original, except for the font. I love the new font, but not the "new" logo or the tag line. It sounds backwards. Don't you preserve the past? I suppose you could pursue it, but it's kind of an unnatural way to word it. To summarize, the original logo is perfect, the revised font is great the tag line is confusing and a waste of negative space. IMHO.
posted
I prefer the original as well, but you know how it is with designing something for an organization like this. Even a small committee is a committee. They often say they want something simple in the beginning, but it rarely stays that way. They get the idea that a logo is a storybook, eventually like the unabridged Les Miserables. The solution is to keep adding. In this case I felt lucky I stopped them where I did.
When my contact emailed me the tag line I was thinking, "Darn it. It's just one more thing to clutter up the design". It seemed I was reading it wrong, so I "corrected" it. When I showed her the proof, she said it was correct the way she had sent it originally. I told her it was confusing and seemed like a mistake. She said she thought it would intrigue people and make them think about what the organization does. Hmmm. So, it stays.
My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 2253 | From: Midway, UT | Registered: Mar 2005
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Love the new font. I think the bicyclist is a clever addition. It unites past & present. I even like the tagline, I found it intriguing. (just like the lady wanted!) But then again I am a sucker for any kind of historical society type thing. Love....Jill
Posts: 8096 | From: Butler, PA, USA | Registered: Jan 2001
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I like revised font as well, but i agree the added element in the logo makes it very busy.
Having said that at this point it's up to the client and it's still one to proudly put in the portfolio book
-------------------- Mike O'Neill
"There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun." - Pablo Picasso mike@copyshop.ca Posts: 2864 | From: Labrador City, NF, Canada | Registered: Nov 1998
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Well done. Essendine is a cool font. I use it often (thanks, Arthur). The bicycle does a good job of tying the past into the present, along with showing environmental consciousness. To me, the tag line is intriguing. I like plays on words.
-------------------- David Harding A Sign of Excellence Carrollton, TX Posts: 3086 | From: Carrollton, TX, USA | Registered: Nov 1998
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