posted
Well, this August we will be celebrating our 30th anniversary. Naturally, its giving me an itch to use it as an excuse change our logo. I never really cared for our current one all that much. Plus, at a distance its hard to recognize or read.
Anyhow, I thought I'd take a few minutes to see what I could come up with using just one font family and a simple graphic. Just something clean and simple but still had some personality. This is what I came up with.
posted
Glenn, you do nice work. My first impression is the CG is too close to the boundaries of the circular graphic.Reduce it in size a touch to give it breathing room.
-------------------- Darcy Baker Darcy's Signs Eureka Springs. AR. Posts: 1169 | From: Eureka Springs, AR | Registered: Nov 2007
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posted
I like the first one best. I think the bold copy does it's job.just for kicks try pulling the bottom copy out of the logo and center it with the other copy.
-------------------- Darcy Baker Darcy's Signs Eureka Springs. AR. Posts: 1169 | From: Eureka Springs, AR | Registered: Nov 2007
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posted
I also like # 2. The only thing that seems to bother me is that the C is closer to the dot than the G. I think the beginning of the word should follow the curve of the dot, that would probably mean to reduce "creative" rather than to increase its size. I'd also darken the green a tad, but then again, my monitor is very bright, so I may not see it corrrectly.
posted
I like it a lot. Very clean! I agree with Lotti's observation though. Bring that "G" in so it follows the curve of the circle icon.
-------------------- Joe Diaz Diaz Sign Art 628 W. Lincoln Ave. Pontiac, IL 61764 www.diazsignart.com Posts: 538 | From: Pontiac, IL | Registered: Aug 2005
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posted
Original number 2 also- except I'd tilt the C so it matches the slope of the G. I like them nearer the boundaries of the circle, and I like the green dot.
With the tag line, I'd try and fit it to a path of a straight line, with an upwards slope on the left- and put it as though it's sliding down & out of the white of the G just a bit- 'proving' some creativity.
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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posted
something about the bottom of the C's tail being too close to the crossbar on the G bothers me... not sure what the better solution might be. maybe shorten the tail, or cut it off entirely... or shorten the crossbar (move it to the left).
-------------------- :: Scooter Marriner :: :: Coyote Signs :: :: Oakland, CA :: :: still a beginner :: :: Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001
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posted
Those are awesome. I like #3 personally. What a great image. With the colors being warm and inviting who wouldn't want to buy a sign from you!
Nice work!
-------------------- Charles Borges de Oliveira Borges Lettering & Design Snohomish WA Posts: 352 | From: Snohomish WA | Registered: Mar 2003
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posted
My first response, before the analizing even had a chance to cut in, was a sense of "pleasing and inviting". I think in advertising that's more important than the little details that only we can identify. I'd say, BINGO
posted
#4- NICE! (I'd still like to see the C tipped forward a little!)
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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posted
Glenn, 3 & 4 work beautifully for me. I’d find it difficult to choose. No.3 has more horsepower but might create minor manufacturing problems unless printing within bounds.
I find it even more impressive, in that it works perfectly while breaking two of the many general rules of layout, which were considered law when I was growing up.
1) Use italics sparingly, one line per layout was considered a maximum! 2) Every compound layout should have at least one horizontal and one vertical element. (known absolutes which ‘ground’ a layout, much as black and white elements within a colour scheme enrich the other colours by subliminal comparison).
I do think the 2D designs suffer from the use of too many italics but the overall softening, by the 3D treatment, eliminates any ill effects and creates an extremely pleasing design.
-------------------- Arthur Vanson Bucks Signs Chesham, Buckinghamshire, England arthur@buckssigns.co.uk -------------------- Posts: 805 | From: Chesham, Bucks, England | Registered: Mar 2002
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Ian, when I overlay the "C" on top of the "G", the angles all match. I suspect what throws it off is the angle of the end cuts on the "C".
Arthur, you've hit the nail on the head on what has been bothering me about it - the rules. I've always been taught to look at it first in Black'n'White and always follow "the rules". Color can make or break a design and shouldn't be used to rescue a flawed design. I think this should apply even more so in cases of 2D vs. 3D.
Then again, I've also been told that anytime you can break the rules and still come up with something that looks half way decent isn't a bad thing either.
Anyhow, the idea of using a simple graphic and sticking with just one font family has made for a good exercise. I'm a mediocre designer at best and I've always had a difficult time coming up with something for myself. This has helped me to get things flowing.
posted
I like 3 & 4 too, Colors really work for me. The only tinkering I might do it the weight (or size) of the C in CG, the text has the emphasis on the Creative , but in the circle the G seems to dominate, I'd try giving them the same realtive emphasis. Or maybe just have the C in the foreground without welding.
posted
Numbers 3 and 4 work best for me, probably in that order.
I'm not fond of 1 and 2 because they look to me like the CG got misregistered in the logo circle, thereby cutting off part of the G. Number 2 especially appears that way because the horizontal line draws my eye to that spot.
-------------------- David Harding A Sign of Excellence Carrollton, TX Posts: 5084 | From: Carrollton, TX, USA | Registered: Nov 1998
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