posted
...If you were to start a new sign business tomorrow, what would be your plan of attack for marketing?
Let's say you already have a steady source of income to pay the bills and want to avoid being a 'FastSigns' type shop and instead focus on the higher end work and good design.
Is there still a market in small town America for quality sign work?
-------------------- Phillip Newell Newell Graphics 1346 Garnet St. Burlington, IA 52601 319-754-5113 Posts: 187 | From: Henderson, IL | Registered: Apr 2004
| IP: Logged |
posted
You need to build the market. Mike Jackson wrote a wonderful article about that in a early Sign Craft talking about what would happen if you dropped Gary Anderson anywhere in some obscure town in middle America. You should find that article.
-------------------- The SignShop Mendocino, California
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity. — Charles Mingus Posts: 6713 | From: Mendocino, CA. USA | Registered: Nov 1998
| IP: Logged |
posted
Brand new, in a new town. Maybe a billborad right near the city's most popular sign shop. Gosh, a lot of how I would start up the business would depend on the size of the city.
-------------------- Signs by Alicia Jennings (Mudflap Girl) Tacoma, WA Since 1987 Have Lipstick, will travel. Posts: 3813 | From: Tacoma, WA. U.S.A. | Registered: Dec 1999
| IP: Logged |
posted
Walk in on a high-end shop, ask for owner, say bring a message Ill save him a lot of money. Tell him youll work for free, doing the design you show him. Wait while nearby shopsowners approch and ask how much
-------------------- Stein Saether GullSkilt AS Trondheim Posts: 1183 | From: Trondheim Norway | Registered: Nov 1998
| IP: Logged |
posted
My approach to marketing is very simple. I would first build samples of the Style of work I WANT to do in the future. This same style and quality would be reflected in my building, showroom, website, business cards and everything I did. I would say NO to anything that didn't fall into this category..
It works. We are currently booked almost two years out with ten employees going full blast.
-grampa dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!! Posts: 8738 | From: Yarrow, B.C. Canada | Registered: Nov 1998
| IP: Logged |
posted
Maybe you couldn't Raymond but I'll bet I could.
-grampa dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!! Posts: 8738 | From: Yarrow, B.C. Canada | Registered: Nov 1998
| IP: Logged |
![[Wink]](wink.gif)
![[Smile]](smile.gif)
Printer-friendly view of this topic