A restauranter friend has this idea for these pickled egg things that he pickles so they taste like chicken wings. He wants to start marketing/selling them ... at first kinda the way you see bottles of jerky behind a bar. They're good but not really an eye appealing kinda of thing at first. He wants lables for the jar designed. His thoughts (altough not committed) were a cartoon buffalo sitting on a nest or something ... personally I don't see cutesy selling these things. These are my sketches from my first thoughts today. (labels will be full color once I get things decided) I could use opinion on if I'm thinking along the right lines ... I want to see something eyecatching, makes you look at the jar twice, and "cool" as in it looks cool enough to try one. any thoughts? thanks Posted by David Wright (Member # 111) on :
I love em both Mark, but the buffalo busting out of the egg really does for me.
Posted by John Weber (Member # 226) on :
They both look good. The one on the left could be used for the hot and spicy and the other one for the regular.
Posted by Stevo Chartrand (Member # 2094) on :
Both are really cool Mark. I do like the one on the right more, its got some movement and action in it. What colors are ya thinking of using?
Stevo
Posted by Terry Baird (Member # 3495) on :
I like the one on the left. I can see trying one after a few rounds. It fits right in with the other bar food. Hot and salty's always good with a cold one.
Posted by Bob Stephens (Member # 858) on :
First one is a bit more clear to grasp. I would suggest moving the flames away from the bubbalos head to make it even more clear that its a bubbalo. The flames to imply "hot" could be moved above and shoot off the lettering instead.
I would try to place the buffalo inside of an elongated oval to frame the head and make the bubbalo graphic a visual focal point.
This is far from finished but could be worked into something. Just playing around. Oh and the oval could be interpreted as an egg. I didnt have you bison face so I subbed the two opposed ones here. I would use your version of the head shot instead.
[ November 08, 2003, 10:05 PM: Message edited by: Bob Stephens ]
Posted by James Donahue (Member # 3624) on :
I was going to say that color is the only issue left to deal with, but Bob did a great job with that, I suppose. That is, I'm not formally educated as to what would be the most marketable color scheme for food, but it seems like warm colors would be the right ones. One formula I use is to look at what the big companies (that HAVE done the research) are doing.
The artwork looks great.
Posted by Ed Ryall (Member # 3221) on :
I VOTE for the left one, the idea of meat in the egg subconsciously pushes me away, silly but honest..... and what came first, eggs or buffalo wings?
[ November 08, 2003, 10:37 PM: Message edited by: Ed Ryall ]
Posted by Amy Brown (Member # 1963) on :
I vote left. I find it hard to make out what the right one is.
Posted by Michael Boone (Member # 308) on :
sorry Bob way off Mark's designs are on the money
Posted by Rick Beisiegel (Member # 3723) on :
I vote right
Posted by Mike Pipes (Member # 1573) on :
These are one of those things that people look at and think "Cool".. but would never actually buy, cept to put on their own shelf at home as a novelty.
Anyway..
The one on the right is IT, Mark. When you add the colors I'm sure it will be easy to make out.
Posted by Lotti Prokott (Member # 2684) on :
That's what you get when you "pull the audience", they can't agree on anything The right drawing is cool, but for a label, I find the the left one more effective. Research has shown, that consumers are drawn to a product package that has a round focal point (check it out, most labels have it in some way or another). So Bob has a point with his oval, and your left drawing goes into that direction too. Nice stuff.
Posted by Ray Rheaume (Member # 3794) on :
Mark,
Best of both worlds?
I like the bull on the left and the egg burst idea on the right. Maybe a flaming egg with the "Laid in the USA" on it with the head bursting out straight at you would work? You could have some of the pieces of the egg shell shooting away from the center to break up the symmetry a bit. Maybe wings on the word "buffalo"?
Choosing from the two, right side wins.
Sheesh, listen to me. I need sleep. Nice moon tonight though... Rapid
Posted by Suelynn Sedor (Member # 442) on :
I like the one on the left too. Ed beat me too it, but my first thought was that the meat coming out of the egg was kinda gross...not the drawing, just the thought! I think the flames and the typestyle will draw attention to the pickle jar, and your talent with coloring them will just finish them off.
Suelynn
Posted by Darrell Giese (Member # 768) on :
The one on the left. I think you need to put a little arc on the top of the word Buffalo. It seems to dip just a little. I really like the flames, but wonder what it would look like if you went with some sort of tribals instead.
While the right one is seriously kool, I don't care for the product gettin' smashed message it sends.
Thanks for postin' this, I always look forward to seein' your work.
Posted by Mark Matyjakowski (Member # 294) on :
the left one, no, right, no, left, you people are a lot of help, hahahaha ... no really you are. I was thinking much of what most all of you said, it was all spinning in my head, so I ask here ... Thank you all for your coments
Bob, I started playin with it on the computer a few days ago and most ideas looked somewhat like yours, kinda' still does if you squint just right. I was getting nowhere at the keyboard except I liked the copy I made in corel ... so I scanned in pencil sketches from yesterday and really just stuck the copy in. I first drew the left one ... I envision a black background with a white buffalo head and muted orange-ish flames, which should pop the head and form the oval for the eye at the same time ... the text hasn't been altered to really work with the graphics yet. I just thought this looked cool so stuck it there. Add some scroll stuff around edge of label (subtle), I'm sure there will be additional copy somewhere.
The right one I drew because I know "he" wants to see a buffalo and an egg together ... may work well for secondary marketing IMO. I don't extremely feel the need to put a picture of an egg on a transparent jar full of eggs so people know they are eggs.
I may go show him today and see what his checkbook thinks.
Thank you all very much
Posted by Tony Vickio (Member # 2265) on :
Why don't you send me some, then I can make a more accurate decision!
![[Dunno]](graemlins/dunno.gif)
silly but honest..... and what came first, eggs or buffalo wings?![[Smile]](smile.gif)
![[Roll Eyes]](rolleyes.gif)
I need sleep.
looked cool so stuck it there.