Those of us who use Letterville Chat know him as Supertigre. His real name is Guy Hilliard and his home is Brampton, Ontario...just outside of Toronto.
Guy has a fulltime job, but his dream is to someday run his own sign business. He recently invested in a CNC Router and is in the process of designing a logo for his new business. When he passed his preliminary design around on chat one night, I asked him if he was open for suggestion. After more discussion, Guy voluntered to allow us to take his current design "back to the drawing board" and redesign it.
This is a good chance to jumpstart the Design/Cost Forum. This forum was inspired by the popular Design/Cost Workshop in SignCraft Magazine. Our goal is take a design and redesign it using basic layout principles such as those talked about in Mike Steven's Mastering Layout book. This might be an existing design or a fantasy project.
It's important that we explain in detail why each design makeover is in fact better. Is there more negative space? Is your typeface choice more appropriate? Why? We need to know every step of the design process that you employed. At the end of the day, we need to learn some design basics that we can use to troubleshoot all our layouts.
It's always interesting to learn what others would charge for the project in question, but here again, I am more interested in how others arrive at their price. It's important that we teach each other how to determine our individual hourly shop rates, as well as markup.
Those interested in participating in this project will find everything needed to get started in The Design/Cost Forum. Here's a direct link to the project. Special thanks to Guy for having the courage to allow us to take his logo design "back to the drawing board."
Thanks Steve This is a GREAT opportunity to put into practice what some of us cosider obvious. Hopefully the Newbies and Wannabies will be able to pick up a sence of design
Posted by Kathy Joiner (Member # 1814) on :
Thanks Steve! Great palce for me to "lurk & learn.
Posted by Joe Rees (Member # 211) on :
Ok Steve, I gave it a shot to get the ball rolling. Come on down folks. Click here to add your input. Posted by Doug Allan (Member # 2247) on :
This sounds great, I havn't visited that forum often. Sounds like a good jumpstart! From newbies to hasbeens, an equal opportunity education for everyone in between to contribute.
Posted by cheryl nordby (Member # 1100) on :
Problem is Joe......you went and made yours so good now I don't want to play. Posted by Glenn Taylor (Member # 162) on :
Well, I took a shot.....who's the next victim? Posted by Glenn Taylor (Member # 162) on :
Bump up.....
Come on people. I suppose everyone else is already an expert and doesn't need to learn anything? Well, I'm not and I do. So lets get crack'n!
Posted by Stevo Chartrand (Member # 2094) on :
Bump up!
Posted by cheryl nordby (Member # 1100) on :
This is great fun!!! Don't be shy...we are all busy.....just toss out a quick black and white version if that is all you have time for. It is great fun seeing all the different ideas. What fun!!
Posted by Janette Balogh (Member # 192) on :
okay, so I stepped up to the challenge too. There are some nice takes on it ... good diversity.
Anyone else?
[ February 11, 2002: Message edited by: Janette Balogh ]
