This is topic Flyer in forum Old Archives at The Letterville BullBoard.


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Posted by Jake Hamstra (Member # 2354) on :
 
What do you think of this flyer it's 8.5" X 11"
I plan to send out by mail.
 
Posted by Glenn Taylor (Member # 162) on :
 
Looks kinda blank.
 
Posted by Curtis hammond (Member # 2170) on :
 
i dont see your flyer,
however:
in the direct ad industry, it is said that the name in the head line is a dead line. Dan kennedy, a world famous ad copy writer says those exact words in his training courses.

He recommends that u say something eye catching that compells the reader to read a few more.
IE. Four reason why people hate denttal work
Sub header : And what Doctor XXXX did about it.
That should give soem ideas...

curtis


 


Posted by Jim Walz (Member # 2600) on :
 
Ditto...

By the way www.dankennedy.com

His ideas, business tweaks, and advise has made me alot of money!!!
 


Posted by Jake Hamstra (Member # 2354) on :
 
How do I upload a file or pic?
 
Posted by Linda Silver Eagle (Member # 274) on :
 
Jake,

I am not the one to tell you how to upload anything, however, we have an archive that you can search through to get your answer.

Good luck!
 


Posted by Terry Whynott (Member # 1622) on :
 
Here is the pic Jake was trying to post.

**********************

Jake, I think you need to create a bit of negative space in and around all your copy and pics. It looks a little crowded to me. Also try to vary the weight of your letter style. Either use a couple different fonts or different weights of the same font. All the copy seems to run together and nothing stands out over another.

Just my opinion.

PS- Did you happen to see Glenn Taylor's post on flyers? Scroll down a couple days to find it.

[ January 08, 2002: Message edited by: Terry Whynott ]


 
Posted by Stephen Deveau (Member # 1305) on :
 
I wil agree with Terry.

Your borders are to conjested.
Work your copy so you have some comfort size and space around each item of your promotion.

Your listings.
Your pictures.
Your contact name and number.

It's not information overload you have but spacing overload.

Make it into Eye Candy for the person to read.
 


Posted by Stephen Deveau (Member # 1305) on :
 
Sorry

One more thing.

On your right top corner you have.

Affordable
and state
of the art

This statement to me sounds like your falling asleep.

How about,
"State of the Art"
& Affordable!
 


Posted by Glenn Taylor (Member # 162) on :
 
Here ya go, Jake.... http://www.letterhead.com/ubb-cgi/ultimatebb.cgi?ubb=get_topic&f=1&t=016175&p=
 
Posted by Curtis hammond (Member # 2170) on :
 
Thats a nice "information" flyer,,,
There are several kinds of flyers used in marketing, However, in this case there there are two examples. Information flyer and business getting.
Info flyers are like a broshure exposing what u can do. Business building flyers are seeking work.
Your flyer seems to fit as an info flyer, the other example seems to fit the business building mold. In either case they are really nice work.

Remember, businesss getting flyers with yer name in the headline is a dead line. It will not compell them to read farther. You want them to read it all. You want them to know that u are in a unique position to do the best for them. You have a unique sellling proposition..
IE Heading...
Three reasons to have a good sign
Sub heading: What i do to get u a
great sign...
this is a primitive example.. but i pray it give some insight..
PS: get some of Dan Kennedy's marketing info. There are others but his has less fluf.
curtis
 


Posted by Linda Silver Eagle (Member # 274) on :
 
I agree with the others on all points, tis good advice!

I did want to add, the italics are a bit much, great on the command/action lines, but the list of services needs to be a lighter weight copy, either way. You could try Arial (regular, no added weights), not as wide as helvetica and reads very quickly in congested copy.

My belief is that the address and the phone numbers need to stand straight, not leaned over...as it could subliminally give a wrong image of your business. (What you do should move, YES! but where you're at should be solid! make sense?)

I absolutely love what you have in Gold, the name and a phrase! (keepin it simple color wise)...try flippin em, I mean, switch them so your biz name is at the bottom , above your contact info and the phrase at the top!

If I'm not mistaken, bullets are for lettin ya know that 3 items of copy are actually a list of some sort...we can tell your list is a list without em, so they could be left out, save a lotta ink, hehehe! optically they make the copy next to them look slightly misaligned.

Lots of info there! Could take all the "also's" and combine em into an "also" column, if need be, it's like tryin to listen to 6 people talk at once.

Looks like giving it some breathing room and organizing the verbage is gonna make a drastic change and give it a professional flow!

Keep track of where the eye goes, at a glance...don't let it fall off the page or back track unneccesarily...nice start though! Keep up the good work!

Like a first date, I would suggest a little mystery compared to the life story here. Give them a reason to call and ask you sompn! If they have it ALL in the flyer, you may never get to talk to them.

Take everything I said with a grain of salt, hehehe! Please don't be discouraged by all the replies! I applaud your bravery!
 


Posted by Jake Hamstra (Member # 2354) on :
 
Thanks to everyone who replied to my flyer.I really appreciate your input and Honesty.
 
Posted by Linda Silver Eagle (Member # 274) on :
 
Anytime Jake, that's what we're here for hehehe...you done yet? LOL
 


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