The Letterville BullBoard: Website Positioning - -

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Posted by John Smith (Member # 1308) on :

Upon building a new website, what is the most efficient and economical way of getting it placed in all the search engines ? (2) What is the average time it takes to get situated within the search engine?

[ January 02, 2002: Message edited by: John Smith ]

Posted by Kookaburra (Member # 254) on :

John, there are a couple of ways you can do it. The first is to go to all of the seperate search engines, and submit to them that way.. the other way is a website I've found, which allows you to submit to most of them, using a form.. I'm going to have to look up the address for you though, and get back to you soon.

From Katie

Posted by Mike Pipes (Member # 1573) on :

There's a number of ways to do it but there's one great source I've found with alot of useful info on it.. http://www.spiderfood.net

The best way to get positioning is to EARN it, with effective use of keywords within the META tags of each page and within the content as well. Just keep in mind there's a difference between effective use and spamming the keywords, and the bots and spiders that search engines use to list sites know that difference.

Also dont fall into the trap of paying for a search engine listing. They only guarantee a listing, not a ranking, however you will get listed within a few days as opposed to a couple months.

Submit your site to the Open Directory Project. This is a directory that anyone can submit to freely and the search engines are free to pull hits from that directory as well.. so, you get listed with the Open Directory, you also get listed with Yahoo and a number of other search engines.

The ODP can be found at http://www.dmoz.org

Other than that, it can take a couple months to get listed so I would submit about that often or if you make major changes to your content after you've already gotten a low ranking.

Posted by ScooterX (Member # 2023) on :

the importance of metatags cannot be understated. true "search" engines "read" pages based on the metatag data as well as the page name (header) data. (there are "search" engines and "listing registries" and they don't do the same thing.) this response pertains to search engines like Google.

if you have a site with pages named "page1, index, home, products, contacts" then you're pretty much the same as every other site. if your page headers are "banners", or better yet "ABC Signs Makes Banners" then you're a step further along.

Also, the first line of text on the home page is important, because that is what many search engines display in the search results. If your first line is "hi, welcome to my site and all the wonderful things i do..." you wont be as effective as "ABC signs produces quality signs for businesses in the Tri-Swamp region".

Last, consider who you want to reach your site, and in what priority. Is it banner bargain hunters, fax machine salepeople, creditors, debtors, repeat customers, or friends and family? The answers will determine how you load your meta and header data to help that group of people find you.

Google "reads" (and archives!) EVERY web index page once every sixtytwo days. yes, every index page in the world wide web. that means you'll be read by Google within two months, so paying a listing company is pretty much a waste of money unless you really NEED to promote Martin Luther King Day banner specials or something. in my experience, most people are still working the bugs out of their web pages in the first 4-6 weeks.

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